Clean Label explained: clarity on your label
When choosing a supplement, you probably first look at the active ingredients: vitamin D, magnesium, or vitamin B12. That's understandable. But just as important is the question: what else is in it and why? Many supplements contain fillers, excipients, or colorants that don't contribute to your health, but are mainly there for production, shelf life, or appearance.
At Beyuna, we consciously choose the Clean Label principle: supplements without synthetic fillers, excipients, or colorants, with natural ingredients and GMO-free.
At its core, Clean Label means: as pure and transparent as possible. This means the product is made with as few ingredients as possible, that are natural and recognizable to the consumer, without artificial additives such as flavors, colors, and preservatives. It's about creating the most natural formula possible, focusing on quality and origin, and ensuring honest labeling of these ingredients.
Beyuna's philosophy is clear: vitamins and minerals that are as close to nature as possible, GMO-free, developed based on scientific insights, and without synthetic additives.
Many supplements are created to enable faster (and therefore cheaper) production. Excipients can be used, for example, to:
- improve powder flow through machines.
- firm or glossy tablets.
- make capsules easier to fill.
- provide a uniform color or appearance.
It's good to be aware of this so you know what you're taking, especially if you consciously choose to consume as pure a product as possible.
1. Transparency
The shorter and clearer the ingredient list, the easier it is to assess what you're taking.
2. Focus on quality
If the formula doesn't rely on fillers, the choice of raw materials becomes more important: origin, purity, composition.
3. Fits a conscious lifestyle
Clean Label appeals to people who also choose less processed and as natural as possible in their food.
4. The whole picture counts
Supplements complement your lifestyle. In those cases, you want the supplement to be "clean," without synthetic additives.
Use this mini checklist:
Check the ingredients list: Are there many "technical" terms that don't contribute to the nutritional value? Pay attention to ingredients like magnesium stearate, silicon dioxide, or titanium dioxide.
Check if it's GMO-free (at Beyuna, this is a conscious choice).
Ask yourself: Is this made for my body, or mainly for the production line?
Value for money: Clean Label products are made with natural ingredients. This often entails higher costs than synthetic alternatives. Moreover, the production process can take considerably longer, sometimes up to eight times longer.
A supplement should support your healthy lifestyle with pure, natural ingredients, without unnecessary additives, and with transparency at its core.
